There’s a lot of brands and online marketers out there who take the “Field of Dreams” approach to SEO - “If we build it, they will come.” Or, in other words, if they create awesome content, Google will take notice, rank their website, and send crazy amounts of traffic their way. We hate to be the bearer of bad news but… If your entire traffic-driving strategy is “Invest in great content and hope for the best,” you might as well take your money and light a match to it, because that’s just not going to work. If all it took to reach the top of the rankings was creating great content, everyone would do it. And Google AdWords wouldn’t be so wildly popular, nor would they be able to get away with charge $6, $10 or even $892 per click!
